Our vision
Intriguing, contemporary, essential. XFT is much more than an eyewear brand. It is an invitation to see beyond, to discover reality with clarity and style, to explore an alternative vision to tradition.
In a world where color dominates, we have chosen to look beyond, to embrace beauty of transparency. It's a bold choice, but it reflects our commitment to freedom of expression. Transparency is much more than a simple aestheticism; it is clarity, purity and modernity. It means seeing without filters, without distractions, without confusion. It is the very essence of what we do.
By eliminating color, we highlight the essential nature of the design. Every line, every curve, every detail comes to life clearly and unambiguously.
We believe that transparency is the key to seeing the beauty of the world and the beauty in yourself. It's a choice that goes beyond color, and we hope it inspires you to do the same.
Look beyond.